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Turning venue strategy into operational success

Over 25 years of experience across arenas, stadia, racecourses, convention & exhibition centers and major sporting events.

We work with operators, advisory firms, local authorities and rights holders across the UK, Europe and the Middle East.

What we do

TAB Live provides independent, operator-led advice to organisations developing, operating or investing in venues and major events. From feasibility and Stage Gate design input to commercial optimisation and event integration, we combine senior venue leadership experience with discreet advisory support.

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Venue Owners & Developers

Ensuring new and redeveloped venues are commercially viable, operationally robust and built to perform from opening day through long-term sustainable operation.

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Advisory Firms & Operators

Providing specialist operator-side expertise to strengthen design reviews, complex projects, bids, development programmes and client delivery.

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Sporting Clubs & Organisations

Developing differentiated, sustainable 365-day business models that extend beyond core event calendars, unlocking new commercial opportunities through broader venue utilisation and cross-sector activity.

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Rights Holders & Event Owners

Advising on tender strategy, operational planning, commercial optimisation and large-scale event delivery.

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About TAB Live

TAB Live Consulting Ltd was established in 2018, with TAB Live Consulting FR launched in 2022 to support clients from The UK and France.

The practice is led by Tim Banfield, whose career spans senior leadership roles at the NEC Arena, ACC Liverpool, the Association of Event Venues and Doncaster Racecourse & Exhibition Centre. As Commercial Director at ACC Liverpool and later Executive Director at Doncaster Racecourse, Tim held full commercial and operational responsibility across major multi-use venues and international event programmes.

This operator foundation defines our approach: practical, commercially grounded and focused on delivery.

Track record

Much of our work is delivered under strict confidentiality agreements.
Selected experience includes:

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Football Stadia Development –Europe

Advised on concert integration and commercial modelling for high-capacity football stadia, including design input, operational planning and MICE strategy.

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Arena & Venue Expansion Strategy –United Kingdom

Delivered market research and commercial reviews to support new arena development and 365-day operating models for established sports venues.

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Major International Racing Event –Middle East

Senior Advisor providing expert operational design advice for a new flagship racecourse in the GCC as well as advisory launch support for a new, global leading horseracing event.

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Sports & Entertainment Venues

Delivered market research and commercial reviews to support new arena development and 365-day operating models for established sports and entertainment venues.

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Our Approach

Independent & Operator-Led
Providing objective advice without institutional bias, grounded in hands-on leadership across arenas, racecourses and convention centres.

Experienced, Collaborative & Delivery-Focused
‍Leading and supporting complex projects alongside advisory teams, architects, stakeholders and operators to strengthen decision-making and execution.

Discreet & Trusted
Delivering confidential advisory support under NDA across high-profile, commercially sensitive and complex environments.

What our clients say

Real stories of growth, partnership, and results from leaders in sport and business.

“Tim came into our business at a critical moment and asked us all the questions we didn’t want to be asked… the single most defining moment of our business.”

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Louise Kiwanuka
Owner, Event Shaper Group Ltd

Tim gave us great support… I would not hesitate to have Tim in a leadership role… in the future.”

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Angus Houston
Founding Partner, International Venue Management Ltd

Tim’s thorough knowledge… resulted in sound and practical recommendations for a new venue…”

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Sally Greenhill
Director, The Right Solution

Turning venue strategy into operational success

Over 25 years of experience across arenas, racecourses, convention centres and major sporting events, working with operators, advisory firms, local authorities and rights holders across the UK, Europe and the Middle East.

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Let’s connect

If you are a venue owner, advisory firm, operator or rights holder seeking independent expertise in venue development, strategy or major event integration, we would welcome a confidential conversation.